Thu, 31 January 2008
In this podcast I discuss limited edition prints, what they are, who they benefit, and whether they are right for you. I also cover some of the details that you need to consider should you wish to sell your prints in limited editions.
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Sat, 26 January 2008
In this podcast, I discuss how to arrive at a price for your photographic prints regardless of whether you sell your work in unlimited or limited editions. Below is a simple formula that I discuss in the podcast for determining the price:
Art Fair Pricing (unlimited) Step 1: Determine the cost of your materials for a single print. For example: - 13x19 paper - inkjet print - bag and board - add framing costs if applicable $10 for materials X 33% = $13.30 Step 2: Multiply the result from Step 1 by 3. This is the price you could charge for your print (and probably sell it). For example: $13.30 X 3 = $39.90 (round up to $40) Exhibition/Gallery Pricing (limited) Step 1: Determine what level you are at as a fine art photographer with regards to your reputation and experience exhibiting and/or publishing and then multiply an hourly rate by 33%. For example: Beginner - $100/hr X 33% = $133 Emerging - $200/hr X 33% =$266 Established - $300/hr X 33% = $399 Step 2: Multiply the result from Step 1 by 3. This is the price you could charge for your print (and probably sell it). For example: $133 X 3 = $399 or $400 (exhibition) $266 X 3 = $798 or $800 $399 X 3 = $1197 or $1200 |